Fashion & beauty

Black Model Defends Dove Campaign, “I Am Not A Victim”

Black Model Defends Dove Campaign, “I Am Not A Victim”

Recently Dove, the personal care brand has been the subject of backlash on and off social media for an ad campaign they promoted for one of their soap products.  Although the brand had deleted the ad which was posted on their Facebook page and issued an apology but the backlash has even grown harder.

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,”  tweeted Dove.

Meanwhile, this is not the first time the brand is portraying the black skin in that manner. Also, the full video has been discovered and it showed that after the white woman was revealed, she removed her clothes to also reveal a Latino woman.

Although some people are saying it is clearly not a racist ad, but one which shows that the soap is good for women of all skin colours. While others believe that the company still missed the mark considering the racist history of soaps and creams ads. They insist that body washes are supposed to be good for all skin types, and the company is radicalizing a product for no reason.

However, the black woman, Lola Ogunyemi, a British-Nigerian featured in this controversial Dove ad has spoken out. In an op-ed for The Guardian,  she has said, the Ad had been “misinterpreted” and insists Dove’s intentions were not divisive. “All of the women in the shoot understood the concept and overarching objective–to use our differences to highlight the fact that all skin deserves gentleness,” Ogunyemi writes. She suggests that the images shared on social media did not provide enough context for the campaign thereby prompting much of the outrage.

 

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October 10th, 2017

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