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GQ Shoots Fashion Story At Fela’s New Afrika Shrine

GQ Shoots Fashion Story At Fela’s New Afrika Shrine

GQ’s latest editorial is a fashion story which highlights the beauty of Fela’s New Afrika Shrine. The history of this cultural landmark dates back to 1970 when it was built by Fela.

Forty years after it was rebuilt, the shrine serves as the host location of Felabration, an annual concert event which is held in honour of the Afrobeat legend. The shrine has also become an international tourist destination as it showcases not just Fela’s music career but the fashion, culture and lifestyle of the 90s.

“The whole community depends on the Shrine. Everybody’s making money off the Shrine. There are event centers, clubs, hotels, people selling on the streets. Every day people are making money because we managed to turn it into a little city.” says Femi Kuti.

According to Mobolaji Dawodu, GQ Style fashion director –

“The Shrine is a refuge for the youth in Lagos—it’s a place where you can come and be free, maybe get a job, have a community—and these are some of the young cats we met there.

We cast and dressed everybody on the spot with traditional Nigerian clothes and then these designer coats. I just looked for interesting characters.

There was something about each of them that struck me; I think it comes across in the photos. It’s a vibe. You feel it. If someone has style, you don’t have to do too much. You put a tailored garment on them and they just own it.”

The editorial sets an Afropolitan mood with hints of the Fela’s style but also doubles as a campaign for high end foreign coats and jackets from Dior Homme, Issey Miyake Men, Berluti, Dolce & Gabbana and Caruso.

 

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December 21st, 2017

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