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World Radio Day 2018: Promoting Diversity And Equality In ‘Sports And Radio’

World Radio Day 2018: Promoting Diversity And Equality In ‘Sports And Radio’

Today is World Radio Day! It is a day to celebrate radio as a medium while improving international cooperation between broadcasters. For major networks and community radio to promote access to information, freedom of expression and gender equality over the airwaves.

World Radio Day 2018 focuses on the interaction between radio and sports, and its impacts on connecting divides, gender equality and diversity. An initiative of UNESCO, it aims to improve global cooperation between broadcasters, promote freedom of expression and diversity in sports coverage, and encourages people to reconnect with their cultural heritage.

This year’s World Radio Day focuses on three sub-themes –

Diversity in Sports Coverage – it highlights the ways in which radio can promote diversity through coverage of traditional and grassroots games – rather than focusing on a handful of elite games and teams – which enables people to reconnect with their cultural heritage and identities.

Gender Equality in Sports Coverage – it focuses on the role of sports coverage in shaping and reinforcing stereotypes and social norms about gender, and radio’s ability to promote balanced coverage of men’s and women’s sports. The theme also raises issues around opportunities for women as sports broadcasters. Today, just 12% are women, according to the UNESCO-supported Global Media Monitoring Project.

Peace and Development through Sports Coverage emphasizes on the ways sports coverage can promote peace and development initiatives, as well as solidarity and tolerance.

World Radio Day 2018 presents an opportunity to strengthen diversity, peace and development through sports broadcasting. The United Nations Education, Scientific and Cultural Organisation (UNESCO) also urged all radio stations and supporting organisations to  celebrate the traditional sports that connect us to our cultural heritage.

The grassroots sports that anchor us within our communities, and the inspiring stories that challenge gender stereotypes and covers, equally, both men’s and woman’s sports events. In Nigeria today, women athletes are not being accorded the respect they deserve despite their impeccable performance and track record across different sport tournaments in the continent.

“On World Radio Day, let us celebrate both radio and sports as ways of helping people achieve their full potential,” said UN Secretary-General, Antonio Guterres.

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February 13th, 2018

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