Issa Rae, creator of hit TV series, Insecure is the new face of CoverGirl. The news was confirmed by an Instagram post Issa shared, “Becoming a COVERGIRL means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways."

"I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head," she continued in an Instagram post. "Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come."

I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE

A post shared by Issa Rae (@issarae) on Sep 12, 2017 at 6:17am PDT

CoverGirl has featured a lineup stars including Zendaya, Taraji P Henson, Nicki Minaj, Rihanna amongst others in previous years, Issa is the latest celebrity to land a CoverGirl partnership, which includes an ad campaign.

Their excitement about having Issa Rae on board was also captured in this Instagram post.

@issarae YES, you better believe it beautiful, the secret is finally out and we couldn't be happier! YOU 👏🏽 ARE 👏🏾EVERYTHING 👏🏿 and we are so honored to welcome you to the #COVERGIRL family! 👸🏾💋 #COVERGIRLMADE

A post shared by COVERGIRL (@covergirl) on Sep 12, 2017 at 6:19am PDT