Sean “Diddy” Combs has experienced a notable increase in streaming activity across his extensive music catalog following his recent arrest.
According to Luminate, a prominent data and analytics firm, the artist saw an average increase of 18.3% in on-demand streams during the week of his arrest on September 17, compared to the preceding week.
According to an expert, streaming is much like a Google search for the artist, serving as a means for listeners to satisfy their curiosity.
“Music becomes just another piece of information as individuals attempt to understand the situation,” Howard remarked to the Associated Press. “It prompts the question, ‘What might the music of someone with such alleged behavior sound like?’”
Howard noted that due to Combs's various business endeavors, including Revolt TV and Cîroc vodka—both of which he is no longer associated with—many individuals likely perceive him more as a businessman than as a musician.
The natural curiosity that arises from such charges is understandable, just like the instinct to glance at a car accident; people are drawn to look.
It is not unusual for streaming numbers to rise in the wake of controversy.
For instance, following a documentary that accused R. Kelly of sexual misconduct involving women and minors, his streaming figures nearly doubled.
Combs faces charges of federal sex trafficking and racketeering, with the indictment outlining allegations that date back to 2008, including accusations of abuse and threats.
He pleaded not guilty to charges.
